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RecommendedReading

Books that have shaped my thinking on business, leadership, and personal growth.

Leadership & Faith

The John Maxwell Leadership Bible (NIV)
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The John Maxwell Leadership Bible (NIV)

John C. Maxwell

3 Key Takeaways
  • Leadership is influence—nothing more, nothing less.
  • The Bible is the greatest leadership book ever written.
  • True leaders serve others before they serve themselves.
The Fifth Agreement
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The Fifth Agreement

Don Miguel Ruiz & Don Jose Ruiz

3 Key Takeaways
  • Be skeptical, but learn to listen.
  • Don't make assumptions; ask questions until you're clear.
  • Use the power of doubt to find your own truth.
Think and Grow Rich
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Think and Grow Rich

Napoleon Hill

3 Key Takeaways
  • Thoughts are things, and powerful things at that.
  • Desire is the starting point of all achievement.
  • Mastermind groups are essential for exponential growth.
Thoughts Are Things
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Thoughts Are Things

Bob Proctor

3 Key Takeaways
  • You become what you think about most of the time.
  • Your thoughts create your vibration, which dictates your results.
  • Change your paradigm to change your life.
Love Louder
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Love Louder

Preston Smiles

3 Key Takeaways
  • Love is a verb, an action you take every day.
  • Authentic connection starts with vulnerability.
  • Heal your inner child to unlock your full potential.

Marketing & Sales

$100M Offers
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$100M Offers

Alex Hormozi

3 Key Takeaways
  • Create a Grand Slam Offer: high value, low risk.
  • Price is a signal of value; charge what you're worth.
  • The goal is not to be the cheapest, but the best.
$100M Leads
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$100M Leads

Alex Hormozi

3 Key Takeaways
  • You are in the business of getting leads.
  • More leads = more sales = more money.
  • Master the four core ways to get leads: warm, cold, content, ads.
$100M Money Models
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$100M Money Models

Alex Hormozi

3 Key Takeaways
  • Recurring revenue is the holy grail of business.
  • Optimize your business model for maximum leverage.
  • Simplicity scales; complexity fails.
Gym Launch Secrets
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Gym Launch Secrets

Alex Hormozi

3 Key Takeaways
  • Sales solve all problems.
  • fulfillment is marketing.
  • You need a system, not just a workout.
Dot Com Secrets
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Dot Com Secrets

Russell Brunson

3 Key Takeaways
  • The 'Value Ladder' is the key to maximizing customer lifetime value.
  • Attract your dream customers with attractive characters.
  • Funnel hacking: model what works instead of reinventing the wheel.
Expert Secrets
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Expert Secrets

Russell Brunson

3 Key Takeaways
  • You must become a guide for your dream customers.
  • Belief bridges are necessary to get people to buy.
  • Your message matters more than your product.
Traffic Secrets
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Traffic Secrets

Russell Brunson

3 Key Takeaways
  • It's not about creating traffic, it's about finding where it already is.
  • Work your way in, buy your way in.
  • Own your traffic list; don't rely on rented platforms.
The Ultimate Sales Letter
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The Ultimate Sales Letter

Dan Kennedy

3 Key Takeaways
  • Enter the conversation already taking place in your customer's mind.
  • Features tell, benefits sell.
  • Always include a clear, compelling call to action.
The Copywriter's Handbook
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The Copywriter's Handbook

Robert Bly

3 Key Takeaways
  • The headline is 80% of your ad's effectiveness.
  • Write to one specific person, not a faceless crowd.
  • Clarity persuades; confusion kills sales.
Growth Hacker Marketing
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Growth Hacker Marketing

Ryan Holiday

3 Key Takeaways
  • Product-market fit is the first rule of growth.
  • Build viral loops into the product itself.
  • Retention is more important than acquisition.
Contagious
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Contagious

Jonah Berger

3 Key Takeaways
  • Social currency: we share things that make us look good.
  • Triggers: top of mind means tip of tongue.
  • Stories are the vessels for your message.
108 Proven Split Test Winners
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108 Proven Split Test Winners

Russell Brunson

3 Key Takeaways
  • Small changes in headlines can lead to massive revenue jumps.
  • Test everything; never assume you know what converts.
  • Model successful pages, don't copy blindly.
Pitch Anything
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Pitch Anything

Oren Klaff

3 Key Takeaways
  • Control the frame; whoever controls the frame controls the conversation.
  • Use tension and novelty to capture and hold attention.
  • Your pitch is not about you—it's about the target's world.
Launch
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Launch

Jeff Walker

3 Key Takeaways
  • The 'Product Launch Formula' builds anticipation and scarcity.
  • Give value before you ask for the sale (pre-launch content).
  • Your email list is your most valuable asset.
Invisible Selling Machine
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Invisible Selling Machine

Ryan Deiss

3 Key Takeaways
  • Automate your follow-up to never miss a lead.
  • Segment your list based on user behavior.
  • The goal of email is to move the relationship forward.

Mindset & Success

Ask and It Is Given
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Ask and It Is Given

Esther and Jerry Hicks

3 Key Takeaways
  • You are a physical extension of Source Energy.
  • How you feel is your emotional guidance system.
  • Ask, Believe, Receive.
The Law of Attraction
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The Law of Attraction

Esther and Jerry Hicks

3 Key Takeaways
  • Like attracts like.
  • You get what you think about, whether you want it or not.
  • Well-being is the basis of this universe.
Money, and the Law of Attraction
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Money, and the Law of Attraction

Esther and Jerry Hicks

3 Key Takeaways
  • Money is just energy.
  • Pivot from lack to abundance.
  • Your story about money defines your reality.
The Vortex
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The Vortex

Esther and Jerry Hicks

3 Key Takeaways
  • Relationships are mirrors.
  • Get into the Vortex implies aligning with your inner being.
  • Peace comes from within, not from controlling others.
The Law of Abundance
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The Law of Abundance

S.D. Buffington

3 Key Takeaways
  • Abundance is your birthright.
  • Gratitude opens the door to more.
  • There is enough for everyone.
The Millionaire Fastlane
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The Millionaire Fastlane

MJ DeMarco

3 Key Takeaways
  • Wealth is not a road, but a road trip.
  • Stop trading time for money; create systems.
  • The slow lane is a risky gamble; take control.
Practicing the Power of Now
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Practicing the Power of Now

Eckhart Tolle

3 Key Takeaways
  • The present moment is all you ever have.
  • Suffering comes from resisting what is.
  • Watch the thinker; disidentify from your mind.
The Magic of Thinking Big
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The Magic of Thinking Big

David J. Schwartz

3 Key Takeaways
  • Believe you can succeed and you will.
  • Cure yourself of excusitis, the failure disease.
  • Think big: the size of your success is determined by the size of your belief.
The 50th Law
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The 50th Law

50 Cent & Robert Greene

3 Key Takeaways
  • Fear is your only enemy; master it to become free.
  • See reality as it is, not as you wish it to be.
  • Turn every negative into a positive opportunity.
Be Obsessed or Be Average
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Be Obsessed or Be Average

Grant Cardone

3 Key Takeaways
  • Average is a failing formula.
  • Obsession is a gift, not a disorder.
  • Feed your beast: always be hungry for more.
The Millionaire Booklet
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The Millionaire Booklet

Grant Cardone

3 Key Takeaways
  • Getting rich is simple, but not easy.
  • Who's got my money? Go where the money is.
  • Save to invest, don't save to save.
Grit
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Grit

Angela Duckworth

3 Key Takeaways
  • Effort counts twice: Talent x Effort = Skill, Skill x Effort = Achievement.
  • Passion is about consistency over time, not verify intensity.
  • You can grow your grit from the inside out.
Stickability
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Stickability

Greg S. Reid

3 Key Takeaways
  • Three feet from gold: never quit when it gets hard.
  • Flexibility is key; stick to the goal but change the plan.
  • Surround yourself with people who believe in your vision.
Abundance Now
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Abundance Now

Lisa Nichols

3 Key Takeaways
  • Abundance is a lifestyle, not just a bank account.
  • Your biography is not your destiny.
  • Serve others to open the floodgates of abundance.
Visions To The Top
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Visions To The Top

Justin Ledford

3 Key Takeaways
  • Visualize your success in high definition detail.
  • Review your goals daily to program your subconscious.
  • Take inspired action aligned with your vision.
Value Your Comeback
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Value Your Comeback

Demo-Taz

3 Key Takeaways
  • Every setback is a setup for a comeback.
  • Your story of struggle is your greatest asset.
  • Resilience is built through adversity, not comfort.

Business & Scaling

Buy Back Your Time
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Buy Back Your Time

Dan Martell

3 Key Takeaways
  • Use the 'Buyback Principle' to reclaim your time.
  • Hire to buy back time, not just to grow revenue.
  • Build a business that supports your life, not the other way around.

Productivity & Focus

The One Thing
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The One Thing

Gary Keller

3 Key Takeaways
  • Focus on the one thing that makes everything else easier or unnecessary.
  • Multitasking is a lie; it reduces efficiency.
  • Build successful habits one at a time.
Procrastinate on Purpose
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Procrastinate on Purpose

Rory Vaden

3 Key Takeaways
  • You can't manage time, you can only manage yourself.
  • Eliminate, Automate, Delegate, or Procrastinate (on purpose).
  • Give yourself permission to ignore the trivial.
So Good They Can't Ignore You
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So Good They Can't Ignore You

Cal Newport

3 Key Takeaways
  • Passion follows mastery; get good first.
  • Adopt the craftsman mindset over the passion mindset.
  • Build 'career capital' through rare and valuable skills.
The Lean Startup
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The Lean Startup

Eric Ries

3 Key Takeaways
  • Build, Measure, Learn: the feedback loop of innovation.
  • Validate your learning with Minimum Viable Products (MVPs).
  • Pivot or persevere based on data, not ego.

Communication & Creativity

Never Eat Alone
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Never Eat Alone

Keith Ferrazzi

3 Key Takeaways
  • Success is all about relationships.
  • Don't keep score; give without expectation.
  • Build your network before you need it.
Steal Like an Artist
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Steal Like an Artist

Austin Kleon

3 Key Takeaways
  • Nothing is original; remix existing ideas.
  • Fake it 'til you make it.
  • Use your hands; step away from the screen.
Show Your Work
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Show Your Work

Austin Kleon

3 Key Takeaways
  • You don't have to be a genius, just an amateur.
  • Share something small every day.
  • Teach what you know to learn it better.
This Book Will Teach You How to Write Better
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This Book Will Teach You How to Write Better

Neville Medhora

3 Key Takeaways
  • Write like you talk; be conversational.
  • People buy with emotion and justify with logic.
  • formatting matters: use short paragraphs and bullets.
Charisma on Command
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Charisma on Command

Charlie Houpert

3 Key Takeaways
  • Charisma is a skill, not a trait.
  • Presence, power, and warmth are the components of magnetic appeal.
  • First impressions are made in seconds.
The Ultimate Introduction to NLP
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The Ultimate Introduction to NLP

Richard Bandler

3 Key Takeaways
  • The map is not the territory.
  • You can reprogram your brain like a computer.
  • Model excellence to reproduce results.

Personal Growth

The 5 Love Languages
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The 5 Love Languages

Gary Chapman

3 Key Takeaways
  • People give and receive love differently.
  • Learn your partner's primary love language.
  • Love is a choice you make every day.
The Gifts of Imperfection
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The Gifts of Imperfection

Brené Brown

3 Key Takeaways
  • Courage, compassion, and connection are daily practices.
  • Let go of perfectionism; it's a shield that prevents connection.
  • You are worthy of love and belonging just as you are.
Emotional Habits
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Emotional Habits

Akash Karia

3 Key Takeaways
  • You are in control of your emotional state.
  • Adopt empowering beliefs.
  • Focus on solutions, not problems.
It's About Damn Time
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It's About Damn Time

Arlan Hamilton

3 Key Takeaways
  • Your unique perspective is your superpower.
  • Don't ask for permission; just do it.
  • Resilience is the key to breaking barriers.
The Little Book of Talent
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The Little Book of Talent

Daniel Coyle

3 Key Takeaways
  • Steal without apology; mimic the masters.
  • Be willing to be stupid; embrace mistakes.
  • Practice the hard things; struggle makes you stronger.